This exhibition was held at Olympia exhibition centre in London. It was a 3-day event mainly for buyers to see exhibitions, trends and exchange network. But anyone can come. This Exhibition was for Autumn/ Winter 17/18. This is just a quick summary of what to expect for Womenswear AW 17/18. Images from WGSN.

1.  Colours

Baked pink and Terracotta, Wine tones, Jewel Tones

2. Type of styles

1970s Reality, Thrifted Eccentricity, 80s Influence, Downtown Femininity, Minimal and Maximalism

3. Knitwear styles

Frilled, Volume Sleeve Sweater

4. Coats

Oversized Blazer, Dad’s Anorak, Contemporary Military Coat, Satin Duster, Teddy Coat

5. Detail

Outsized Details, Subtle Ruffles and Folds

6. Prints

Faded Checks, Winter Prairie, Animal World, Barcode, New Skins

7. Accessories

Shoulder Skimming Earrings, Chokers, Statement Shoulder Bag, Fur Stole

8. Shoes

Combat boots, Sock-fit Boot, Shearling Hiker, Kitten Heel, Charmed/ Jewel Encrusted

If you would like to find out more just find them on Instagram and type in #purelondon or check out their website