The Apatchy project was in my second year of studying Fashion. As a collective, we had to create an Athleisure capsule collection for both menswear and womenswear that adheres to the brands’ image. We were divided into groups to research certain categories and I ended up designing outerwear for the men’s collection. The brief says to design with a point of difference so I looked into different outerwear that didn’t have your usually front zip at the centre front of the jacket, more that it was at an angle. To help me understand the brand I had to thoroughly research the brand and its competitors before taking any ideas for designs. Then I had a look at what is in the market already that had significant designs that I could take as inspirations, and that’s how I ended up with my 10 designs with 1 final design to make.
